What is SMS marketing and how does it work?
SMS marketing is a form of consent-based communication for your to engage your contacts through text messages sent directly to their mobile phones.
First, your contacts opt-in and give you explicit permission to send text messages to the mobile number they provide. Then you’re able to create and send SMS messages that include information or a call-to-action. Your contacts can’t respond directly to you through the SMS message, but you can provide them with a URL to click to get them to more targeted information.
Since most people read their text messages quickly after receiving them, it’s a great way to get your message in front of your customers and supporters!
Why should I consider adding SMS marketing to my email plan?
SMS marketing is a cost effective way to engage your audience! SMS messages are typically opened within minutes of being received and have high engagement rates. You can use it to appeal to customers and contacts who want to receive news, coupons, promotions, and other messages via text.
What are the features of SMS marketing through Constant Contact?
Constant Contact makes it easy to grow a list of contacts that are opted in to SMS and then engage them through SMS messages. We offer:
- Easy-to-use editor: Create messages quickly with an editor that includes a live preview and built-in link shortener. The editor also provides counters so you always know how many individual text messages your SMS includes and the number of contacts you’re sending to so that you don’t go over your monthly allotment.
- Phone Number: We provide you a dedicated phone number to send your texts from. The area code for your dedicated number is based on the support phone number you provide when you register. The phone number stays the same so your contacts always know the message is coming from you.
- Sign-up Landing Pages: Grow your list with a custom webpage designed to capture new contacts! We create an SMS-enabled landing page for you that you can start using immediately. The landing page includes an SMS marketing consent field and a field to collect a mobile number independently from a general phone number. You can even create additional Sign-up Landing Pages that can be further customized for a specific audience too.
- Automated Communications: For those in the Plus package, you can automatically send communications at the right time without having to lift a finger. Create abandoned cart messages that trigger to send SMS message reminders to help increase your sales through Shopify and BigCommerce.
- Reporting: Know what works by seeing clicks, views, unsubscribes, revenue, and more, and use your data to inform future marketing campaigns.